What is a “brand” and why is it important to protect it?
‘Brand’ is such a buzz word these days, it almost seems cliché. It’s normal to wonder why brands are so important and why companies go to such great lengths to protect them… Your brand is the overall experience you create for your customers that distinguishes your organization or product from your competition. This can be summarized as a Strong Identity and Good Reputation. On one hand, making sure people easily recognize you and differentiate you from your competition helps build a Strong Identity. On the other hand, having a Good Reputation in today’s business world can be the difference between success and bankruptcy.
A majority of a company’s tangible success arguably results from its most valuable intangible asset – the image the company portrays to its customers. As a result, modern-day companies are prepared to do whatever it takes to build, enhance, and preserve their brand in the eyes of their customers. A simple, well-constructed brand can result in a billion-dollar empire. Find it hard to believe? Let’s consider Nike as our example: Nike owns no factories for manufacturing its footwear and apparel which make up around 90% percent of its revenue! Nike’s success can be justified by the brand they’ve built over the years.
White-label Branding: How Third-Party Solutions Play A Crucial Role In Your Branding
Because protecting and even enhancing brand integrity is a focus for many companies these days, brand-conscious companies are making sure that client interactions happen within the “umbrella” of their brand. Companies need third-party service providers who can offer white label services as extensions to their brands. These “white-labeled” services allow companies to expand their current offerings with excellent 3rd party services while marketing them as part of their own brand identity. This creates a more seamless and “comprehensive” brand experience for a company’s customers and helps enhance its overall image.
360° Branding offered by Vault Rooms
Companies using VDRs are interested in providing their clients with a user experience that matches their personal brand. As a result, they prefer using a virtual data room provider who offers white label branding capabilities. Vault Rooms’ 360 Branding allows business brokers, investment bankers, accountants, attorneys, private equity firms, and banks to provide their clients and other parties with customized, start-to-finish brand experiences by allowing them to control:
- Where their users start – a custom-branded login frame,
- What their users see in the application – internal logo branding, and
- Where their users end – routing control on logout to a designated URL.
Virtual Data Rooms Help Enhance The Integrity of Your Company’s Brand Experience
As a third-party provider, a white-labeled Virtual Data Room solution is an excellent way to help protect and enhance the integrity of a company’s brand experience. Vault Rooms recognizes the importance of their client’s brands and with their 360° Branding has helped thousands of customers achieve transaction success.
Vault Rooms – A Leading Virtual Data Room Provider
For more than 13 years, Vault Rooms has been an industry leading cloud-based virtual data room provider, proudly facilitating tens of thousands of global M&A transactions across a wide range of industries. Business brokers, investment bankers, accountants, attorneys, private equity firms, and banks can safely collect, organize, share and track business-critical documents on the Vault Rooms platform 24/7/365.
About the Author
Karen Perkins is the CEO and Co-Founder of Vault Rooms, Inc. She is a troubleshooter, problem solver, and efficiency expert. Her career experiences have provided a broad foundation of skills that make her uniquely qualified to assist companies with their growth, transition, and operational improvement. She advocates for the use of simple and secure technology tools designed to make work and life easier with the Super S.M.A.R.T. Women platform. Likewise, her company, Vault Rooms, is a technology platform for the simple and secure sharing of business-critical files.